Lux White Pillow Case

We distinguish ourselves from the norm by not placing emphasis on thread count as a measure of quality. Thread count merely quantifies the number of threads within a square inch of fabric. Our commitment to superior thread quality goes beyond numerical metrics. We prioritize excellence by meticulously selecting the finest organic materials, weaving threads with the utmost precision, and applying finishing touches without resorting to harsh chemicals.

We uphold the integrity of our premium, long-staple organic cotton, ensuring its untainted nature by consciously avoiding the use of detrimental pesticides, GMOs, or harmful substances like formaldehyde in the production of our goods. This choice benefits both your well-being and the well-being of our planet.

The distinctive four-over-one-under weaving technique of our signature fabric permits the tips of our extended, 100% organic cotton fibers to delicately rise with each laundering, guaranteeing an extraordinary sensation of softness that consistently deepens over the course of time.