The Marketing Power of Lounge and Chair Covers

Photographers who provide marketing services to the hospitality industry now have an advanced tool at their disposal: camera drones that can take multiple aerial images from a variety of angles. These drones are being increasingly used to take pictures of beach resorts and swimming pool lounges at luxury hotels. One interesting aspect of using drones for marketing photography is that they can easily provide a bird’s eye view of resort properties, which happens to be a favorite among prospective guests.

Marketing professionals are not the only ones taking advantage of drone photography. Producers of travel magazines and television shows related to tourism are making extensive use of this technology, particularly when they want to capture beachfront resort properties. More often than not, when these drones are filming above the deeded beach portion of luxury resorts, they are also capturing beach chairs and loungers, and this presents a great branding opportunity.

Beach and Poolside Lounge Covers as Marketing Tools

Lounge covers can provide hotel marketing managers with unique propositions. Let’s say the filming crew of a BBC travel show arrives in Miami Beach and deploys a drone to take images of the shoreline; as the drone zooms the camera lens onto the scene below, hotel logos printed on lounge covers are visible. Next thing you know, those logos are being seen by millions of viewers not just in the United Kingdom but also around the world because the BBC feed is broadcast internationally by many cable television companies.

Here’s another example, a travel industry author and photographer arrives in South Beach to write about her personal experience. She chooses a boutique hotel with a swimming pool and decides to take a few photographs for her article, which will be published on an upcoming issue of Travel + Leisure. If the poolside photo shows bare lounge chairs without covers, it can be safely said that the boutique hotel missed out on a golden opportunity to display its logo.

Chaise and Lounge Chair Covers for Your Property

Lounge covers are typically sold on a wholesale basis. Globaltex USA is a manufacturer and wholesale distributor of fine linens for the hospitality industry. Our offices and showroom are based in Miami, but we are also a linen manufacturer in Turkey. The chaise covers we offer are made with premium fabrics such as 100 percent organic Turkish cotton, which means that they are hypoallergenic for the safety of your guests.

What sets our chaise covers apart is that they actually become thicker, softer and fluffier in the first five times you wash them. As a wholesale manufacturer, we can help you design the cover that is right for your hotel. Depending on the layout of your resort property, you may have lounge chairs on the beach, by the pool, and on the balconies; imagine being able to place your logo on all these areas, this is an effective and subtle method to extend the reach of your brand.

Contact our office to learn more about our products; we also offer towels, bathrobes, sheets, blankets, throws, pillowcases, shams, comforters, and more.